Is Prospect Development Donor-Centered? Yes! The Ethics and Process of Donor-Centered Prospect Development & Data Privacy

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Description

In the wake of data scandals, security concerns and a growing number of new data privacy laws, is traditional prospect research still relevant and appropriate for fundraising? How does this ever-changing landscape affect how we fundraise and manage our donors’ data. What are the ethical implications in managing information and using publicly available data? This session will explore the new realities in research and data, discuss the ethics surrounding them and how best to ensure your program uses and manages data effectively.

Learning Outcomes:

Understand the basics of prospect research and what is included in publicly available data;
Gain familiarity with new data privacy laws and how they impact the sector;
Frame an ethical approach to data management and prospect research

Contributors

T. Clay Buck, MFA, CFRE Master Trainer

Clay is a thirty-year fundraising veteran and is the Founder and Principal of TCB Fundraising, a nonprofit fundraising and communications consultancy focused on building individual giving at all levels. He has served in leadership roles at a variety of nonprofits across the country and has been a senior consultant with major national fundraising and wealth intelligence firms. He holds the Certificate in Philanthropic Psychology, With Distinction, from the Institute for Sustainable Philanthropy and teaches strategic planning for the MPA program in the School of Public Policy and fundraising for the Nonprofit Management and Fundraising Certificate programs at the University of Nevada, Las Vegas.
Ryan Woroniecki

Ryan Woroniecki has been in the fundraising industry for a decade working in various roles at DonorSearch. He started in sales and built out their partners program and ecosystem which includes DonorPerfect, Bloomerang, Salesforce, Bentz Whaley Flessner. In his time he’s helped hundreds of nonprofits segment their database, design prospect management services and plans for specific prospects. He is a former APRA-MD Board member and currently serves as Secretary of the Board at The Giving Institute and on the AFP Foundation external major gifts committee. When he’s not helping nonprofits he’s likely on the kickball field with a craft beer in hand.

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Description

Contributors

T. Clay Buck, MFA, CFRE Master Trainer

Ryan Woroniecki