Remember mystery shopping? That method that marketing research uses to measure how good the service is at your local coffee shop? We sent out our very own mystery donors into the world of nonprofits and we are thrilled to bring you a sneak peek into what they found. How easy was it for them to make an online donation? Were they asked to make a recurring gift?

Join us as we discuss:

• Key insights into how donors are interacting with nonprofits
• What the typical online donation experience is like and how nonprofits can make it easier for supporters to donate
• Trends in fundraising this past year and what hundreds of nonprofits are saying about what worked (and what didn’t)