Key Insights from Mystery Donors

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Description

Remember mystery shopping? That method that marketing research uses to measure how good the service is at your local coffee shop? We sent out our very own mystery donors into the world of nonprofits and we are thrilled to bring you a sneak peek into what they found. How easy was it for them to make an online donation? Were they asked to make a recurring gift?

Join us as we discuss:

Key insights into how donors are interacting with nonprofits
What the typical online donation experience is like and how nonprofits can make it easier for supporters to donate
Trends in fundraising this past year and what hundreds of nonprofits are saying about what worked (and what didn’t)

PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, PASSED ON TO SALESFORCE FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.

Contributors

Mia Rodrigues

Mia works at Salesforce.org on the product marketing team. She previously worked at the World Bank on education policy in Eastern Europe, started her own education non-profit in Mongolia called Skills for Kids and is the bearer of many wonderful travel stories. Mia has worked in the product marketing space for 10 years now at various retail and tech companies. She lives in Pleasanton, California with her husband and two kids.
Brady Josephson

Brady is a charity nerd, adjunct professor, and international speaker. As the Managing Director of the NextAfter Institute, he performs original research, develops evidence-based resources, and provides data-driven training to help nonprofits raise more money online. He lives Dallas, Texas with his wife, Liz, son, Hendrix, and dog, Melly.

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Description

Contributors

Mia Rodrigues

Brady Josephson