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Nudges to Improve Legacy Marketing

Legacy giving requires thought, lots of time and technical skills. So how do you make it as easy as possible for your donors to consider pledging a gift in a will? What decision science nudges can you use to help them along the decision-making process?

In this session you will learn the fundamentals of decision science, how people make decisions and which nudges you can use in your gifts in wills marketing to transform your appeals and secure pledges.

Learning Outcomes

1) Understand how designing legacy marketing differs from other fundraising materials
2) Learn how to leverage decision science nudges to inspire donors to consider leaving a gift in a will
3) How to write impactful legacy marketing