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Nudges to Improve Legacy Marketing

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Contributors

  • Ligia Peña, CFRE, MInstF, AFP Master Trainer

    Ligia Peña, CFRE is President of GlobetrottingFundraiser where she specializes in helping nonprofits with their fundraising and legacy strategy. She's also a Ph.D. candidate at the University of Kent, researching national legacy marketing campaigns as a tool to change society’s behaviour towards gifts in wills. As an AFP Master Trainer, she’s trained countless fundraisers around the globe. She's a sought-after and seasoned international presenter who enjoys sharing her knowledge and empowering nonprofits professionals to think about legacies differently by daring to be creative and innovative.

April 7, 2021
Wed 1:00 PM EDT

Duration 1H 0M

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