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Spark Greater Donor Affinity Using the Ladder of Engagement

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This session will review how to assess donor behavior, how to incorporate measures of influence and how to better account for the fluid and dynamic ways in which people support causes. This includes how to move beyond the typical promotional and “call to action” donate options.

Learning Outcomes:

  • Discuss the traditional ladder of engagement model as well as adaptations
  • Explore what to look out for and how to avoid pitfalls when implementing a ladder of engagement
  • Walk away with increased clarity of your blind spots for high impact engagement
  • Map out steps to take supporter engagement to the next level at your organization


  • Michelle Vryn, CFRE

    Michelle Flores Vryn, CFRE (she/her/ella) has worked in almost every area of development: major gifts, institutional giving, membership, capital campaigns, consulting, special events, and annual giving. She is trained in environmental anthropology and has used that knowledge as an environmental conservation fundraiser. In her career she has led both development and communications teams.

    Before joining Bat Conservation International as the Director of Institutional Giving, she led communications and development at a nature center in Houston and, as a board member, also helped form Exploration Green—a 200-acre green space for conservation, recreation, and flood detention in Greater Houston.
    The following conversation topics currently energize her:

    • Enhancement of workplace culture through the creation of psychological safety among teams
    • Greater inclusion for Black, Indigenous and People of Color (BIPOC) staff in the nonprofit sector
    • Efforts to decolonize philanthropy
    • Integration of behavioral science research and applied anthropology into the social impact space

March 23, 2022
Wed 1:00 PM EDT

Duration 1H 0M

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