Major Gift Officers (MGOs) are crucial for nonprofit organizations aiming to cultivate and secure significant donations. In this webinar, we dive into the relationship model of Cause Selling that drives major gift fundraising. From redefining the role of MGOs as Cause Selling Professionals, to setting clear performance metrics and providing ongoing support, this session offers actionable insights to help MGOs optimize their performance. Whether you're a seasoned fundraising professional managing a team of MGOs, or a new MGO yourself, this webinar equips you with the knowledge and tools needed to maximize the success of your major gift fundraising efforts.

Takeaways:

• Setting Clear Expectations: Learn how to define the role of the MGO utilizing relationship-driven Cause Selling concepts.
• Building Strong Relationships: Explore strategies for fostering strong relationships between MGOs and donors, and within the team.
• Providing Ongoing Support: Discover methods for offering the necessary support, resources, and guidance to empower MGOs to excel in their roles.
• Professional Development: Understand the importance of investing in the continuous professional development of MGOs to enhance their skills and effectiveness.

PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH FUNDRAISING ACADEMY FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.