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Description
Major
Gift Officers (MGOs) are crucial for nonprofit organizations aiming to
cultivate and secure significant donations. In this webinar, we dive into the
relationship model of Cause Selling that drives major gift fundraising. From
redefining the role of MGOs as Cause Selling Professionals, to setting clear
performance metrics and providing ongoing support, this session offers
actionable insights to help MGOs optimize their performance. Whether you're a
seasoned fundraising professional managing a team of MGOs, or a new MGO
yourself, this webinar equips you with the knowledge and tools needed to
maximize the success of your major gift fundraising efforts.
Takeaways:
- Setting Clear Expectations: Learn how to define the role of the MGO utilizing relationship-driven Cause Selling concepts.
- Building Strong Relationships: Explore strategies for fostering strong relationships between MGOs and donors, and within the team.
- Providing Ongoing Support: Discover methods for offering the necessary support, resources, and guidance to empower MGOs to excel in their roles.
- Professional Development: Understand the importance of investing in the continuous professional development of MGOs to enhance their skills and effectiveness.