Marketing and sales training to help firearm industry businesses raise the bar for their customers and stay competitive in their market.

Seminars and panel discussions from the NSSF Range-Retailer Business Expo all delivered by successful range/retailers and other industry experts. Topics range from...

Join NSSF Range & Retail Consultant, Hank Yacek to learn why you should avoid putting your marketing efforts on cruise control during market surges and instead...

RESPONSE TO COVID-19: In this 60 minute webinar, Jay Porter from the Bradley Law Firm will answer three of the most pressing questions NSSF has been asked from their...

Paul Bastean, Managing Director and Principal Owner of Ultimate Defense Firing Range and Training Center, discusses tactics to help your firearms retail and indoor...

It’s the question on many range and retailers minds...how do we keep those first time buyers and our long-term members engaged during the era of COVID-19? During this...

Presented by Rob Pincus, this course focuses on the essential strategies you can employ to engage your stakeholders in marketing your range training programs. (4 modules)

Presented by Hank Yacek and Doug VanderWoude, this course takes you through current trends in memberships in the firearms industry. (1 module).

Presented by Michelle Scheuermann and Melissa Bachmann , this course will help you clarify and narrow your focus in the use of social media marketing, increasing your...

Need to know how to use the NSSF® learning management system or how to navigate an eLearning course? Start here. (1 module)

​Are your online marketing efforts really working? Well, in this module, online marketing expert Klint Rudolph will take you step by step through the tools and...