Firearm Industry Marketing & Sales Strategies Webinar Series
Marketing and sales training to help firearm industry businesses raise the bar for their customers and stay competitive in their market.
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NSSF Range-Retailer Business Expo Education
Seminars and panel discussions from the NSSF Range-Retailer Business Expo all delivered by successful range/retailers and other industry experts. Topics range from...
Sales Training Series for the Firearm Industry Retailer (2022)
Join NSSF Range & Retail Consultant, Hank Yacek to learn why you should avoid putting your marketing efforts on cruise control during market surges and instead...
Detecting and Preventing Straw Purchases | Don't Lie for the Other Guy
Am I Liable? The Changing Landscape of Liability in the COVID-19 Era
RESPONSE TO COVID-19: In this 60 minute webinar, Jay Porter from the Bradley Law Firm will answer three of the most pressing questions NSSF has been asked from their...
Retail & Indoor Range Operating Tactics in the COVID-19 Era
Paul Bastean, Managing Director and Principal Owner of Ultimate Defense Firing Range and Training Center, discusses tactics to help your firearms retail and indoor...
Finding The Future Gun Owners of America
Jim Curcuruto explains the value of the NSSF Research Department's new report titled "Finding the Future Gun Owners of America".
NSSF Research Reports
In this course, Jim Curcuruto will walk you through the different research reports the NSSF publishes that are designed to help you better understand your customer.
Engaging Buyers and Members and Maintaining Training Programs in the Age of COVID-19
It’s the question on many range and retailers minds...how do we keep those first time buyers and our long-term members engaged during the era of COVID-19? During this...
The Art and Science of Retail Design
Presented by Hank Yacek, this module looks at methods to enhance sales through floor space design or methods to enhance your customer experience. (1 module)
The Basics of the Science of Shopping
Presented by Paco Underhill, this course takes you from the parking lot to the sales counter through a firearms retail shop to discover how a customer thinks. (1 module)
Social Media 101
Presented by Michelle Scheuermann and Melissa Bachmann , this course will help you clarify and narrow your focus in the use of social media marketing, increasing your...
Retail Trends
The world of retail has changed more in the past 5 years than in the past 50. In this course Hank Yacek and Doug Vanderwoude teach how to make your retail store a...
Building the Customer Experience
Hank Yacek outlines changes in the landscape of the firearms retail industry and how those changes impact what customers want and expect from their retail shopping...
How to Navigate NSSF® eLearning
Need to know how to use the NSSF® learning management system or how to navigate an eLearning course? Start here. (1 module)